Penny Seeds

Google adwords quality score effects the way your ad runs, costs you ensue, and the overall success of your campaign. Without the right fine tuning an ad campaign with low quality can bleed you dry of funds, or even not be shown at all. Learn how to achieve a better score on your campaigns, and start making better click through rates!

I’ve been doing a good bit of research the past few days with Google Adwords, and how to make it work for good conversions. I’ve found quite a good few information sources that have helped me a lot in understanding how ad words works!

Firstly, I was originally under the impression that ad words was ebay for keywords. People bid on words, and whoever has top dollars gets the spot. This is mostly, but only partially true. Google also gives you a little breathing room in the way of something they call quality scores.

A quality score is a number that google’s bots automatically assign to your ad, landing pages, and keywords based on what they think is relevant. To them relevance is most important, because that means the searcher will more likely be interested in your ad. Which means they will probably click, and earn Google some change.

Redfly Marketing has a nice post, and a little pie chart on how this score is determined.  This score is figured by the following features.

60% - CTR (click through rate)

5% - Account history

5% - Landing page quality

5% - Keyword Adgroup relevance

5% -Relevance of keyword, and ad to search query

5% - Geographic performance

5% - Other relevancy factors

So, this chart tells us without a doubt that click through rate is the most important aspect of our campaign. This is the number of clicks vs. the number of impressions. By improving this number our ads stand a much better chance of being shown, and for a cheaper price.

I’ve been researching key word relevancy for some time, and opinions are mixed on it. Your keywords are not decided by a person. Google Bots decide whether they go with your ad. So if you’re bidding on a misspelled keyword that may be very relevant to a user looking for your site - Google may give it a low score. Should you remove keywords from your google adwords campaign that have a low quality score?

This factor is up to your discretion. While a 4/10 word may bring down your ranking a tad grouped with your other higher ranking keywords it may be worth leaving! If it has a good click through rate, or a good conversion and is making you money it’s worth hanging on to. The lowered CTR of removing a high performing keyword will be a bigger hit on your score.

Your quality will also be based on landing page relevance. Which can be a tricky one! Let’s say you have a very diverse site such as eBay for example. This massive site has many sections of products, and potential keywords available. If you’re aiming for automotive keywords, and you aim your landing page to the main page your score will be effected! Since it’s scoping out the landing page, and not the whole site it may not think auto keywords are very relevant to you.

However, if your landing page is on the motors section of ebay this will be a lot different. A user would be much more interested in this section of ebay, and so your ad becomes more valuable! With the right niche marketing you can achieve high quality clicks, high conversions, and low costs!

Learn how to compete in hot niche markets today!

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Tags: google ad words, how to improve your quality score, marketing, ppc marketing, quality score