Penny Seeds

Competition in the ad world is fierce. You’ve got a lot of people competing for a few keywords, but knowing the right ways to search for these keywords can make all the difference in your campaign! If you’re finding yourself constantly outbid on Google Adwords for popular search terms and keywords long tail could be the answer!

Long tail keywords are exactly what they sound like. They are longer strands of popular keywords seeking to get you a bit of the pie, and a little bit less of the premium price tag. Let’s look at an example! Let’s say you’re advertising a clothing company with a limited budget. You fill in some great sounding general keywords like “pants” or “shirts and the search volume is tremendous! Great you say! However, when you start bidding you soon realize it will cost you several dollars per click to bid on these keywords. Which definitely does not fit in your budget. : (

The problem with general words like “clothing” or “hats is that are too broad. This makes them very expensive, and not very effective in conversion anyway. Converting these search terms into a long tail keyword will be much better for your website for a couple reasons.

1.) These words will most likely be significantly cheaper than than your general words were. The competition will be smaller, and you’ll be able to get a bid in edge wise so to speak!

2.) They will be more targeted to your product. This means better click through rates, and conversions for you! People who are searching for a term like “hats” may be window shopping. They may not even be shopping at all! The term is so broad that there is no real defining purpose for it, and it can pop up anywhere.

These people may be looking to sell hats on ebay, buy hats wholesale, learn about different kinds of hats. They may click on your ad, but they are much less likely to purchase something than a quality targeted user is. Let’s say you want to bid on some words related to t shirts.

The word “t shirts” has 24,900,000 global monthly searches, and stiff competition to go with it to boot! Well, let’s say you’re selling a specific brand of t-shirt. You could enter some phrases such as..

“buy billabong t shirt”

“buy custom t shirts”

“where to buy funny t shirts”

“where to find original t shirts”

“where to buy zoo york tees”

Or in other words, phrases that people would be searching for. Somebody typing “buy billabong t shirts” is more likely looking to purchase one than somebody just searching for “t shirts”. If your landing page, and other key words match this makes your ad much more relevant to users searching for that keyword string. So, Google is more inclined to want to show your ad. Since that person will be more likely to click on something that helps them. You and Google both will be more likely to make money off of it.

This also helps out your click through rate, which will make your bids cheaper due. Because of the way Ad Words figures things you’ll get a better deal if your click through rate is higher than a competing ad, because your ad is more likely to bring in money. Google only gets paid when people click so that’s what they care about.

Of, course. These key word strings will take research. Some of them will have higher search volume than others will. Some may not be worth your time if there’s only a few searches a month. You can use Google’s Key Word Tool to estimate about how many searches your keyword will have, and find some similar words that may be better.

Related Posts

• Make money from home - Sell affiliate products using facebook ads! Everyone knows facebook now a days. Even your 80 year old auntie is probably working the night away playing farmville! There are many mixed opinions about facebook, but one things is certain – the audience is huge. It's also very diverse! Using some targeted ads, and the right product you......
• Get your bills together by eliminating them? Go paperless! If you're more than about twenty years old then you remember the days before online banking. When you had to tediously mark out every transaction by hand in your bank register to keep track of your spending. Thank goodness I don't have to do that! It's easy to get......
• Using the Internet to Find Your Niche This is a guest post by Theresa Truscott The Internet is a wonderful place where users can find a great deal of information. However, many are not aware that the Internet is also where some savvy entrepreneurs can find lucrative business opportunities. Internet niche marketing is just one example of......
• Make extra income as an affiliate marketer! How to make money online is always a hot subject with search engines. There's a million get rich quick schemes on the internet that leave many people feeling frustrated, and down. While, it may seem like the only people making a buck are the no good scammers there are......
• Save cash while travelling! Use wifi for your calls, and voicemail! If you're grumbling about the fact of roaming charges on your phone - don't fear! There is help available. While many people are well aware of VOIP protocal to make calls they aren't very aware of how to answer their voicemails to see if anybody has called them in......

Related Websites

• Essential Things For People Who Choose Trading On The Forex Market If you would like to find the most convenient market in the world you should definitely take into consideration forex. It is the only market that is open 24 hours, 5 days a week. In other words trading online is available at any moment in any part of the world.......
• Applying The Practice Of Long Tail Keywords While Blogging Even though blogging is often viewed as a easy practice, there are lots of issues that arise and steps any blogger must follow in order to compose a blog that Internet readers actually would have interest in. With so many little issues to deal with, many bloggers become overwhelmed,......
• The Benefits Of Using Google AdWords For Your Online Business Generating traffic to your site has never been easier or more fun than it would be if you were using Google Adwords. You will generate traffic super fast with Google Adwords. Given below are a few benefits you can derive out of using this advertising service from Google. One of......
• Morning Update/ Market Thread 6/2 Good Morning,Equity futures are up this morning, seesawing in a rising symmetrical pattern. The dollar is up fairly sharply with the Euro still descending with the lower channel trendline. Oil is up slightly after a large decline yesterday; gold is down, correcting yesterday’s up move.The worthless MBA Purchase Applications fell......
• Making Money Online Easy A lot of people these days are trying to make money online with the least amount of work possible. The easiest way to make money online with just a little bit of work is with Google adsense. Below we are going to cover the basics of getting started with Google......

Tags: adwords campaigns, google ad words, long tail keywords, marketing, PPC, ppc marketing