When deciding between email marketing companies the most important factors are features and price. You want to make sure you have a good balance between the two. You shouldn’t choose a marketing company solely on price because you could be missing out on great things like integration tools or support!

Choosing Your Email Marketing Companies

A good email marketing company will have integration for popular social networks. Why is this important? Integration means it can perform the task of making your social profiles and your mailing list work flawlessly together. That means you spend less time managing and more time marketing to your customers or clients!

If you’re not tech savvy then you’ll also want a provider with either pre-made templates or an easy builder so you can customize your own. Otherwise you’ll have to spend weeks learning HTML or pay somebody to do it for you on top of the cost of your email marketing service.

Another good feature is to have a message scheduler. This is an automated follow up email that helps you keep in touch with customer automatically. This is good if you want to send out information in parts. Like for example first you would send a welcome email, then a tip type of email, and you could follow up with a pitch for a product.

A preview of the inbox version of your template is always good too. The last thing you want is to spend time and money on marketing only to have your email displayed as nothing in their browser! If it doesn’t display they don’t click and you don’t make money! Always make sure your email list displays a plain HTML version if the images are turned off in the mailing software. This happens automatically with many popular email service providers if the user doesn’t specify that they want to see images from you.

You’ll also want software that has good analytics tools. This gives you a ballpark figure of all your subscribers and their activity within your mailing lists. You can use this to see how they respond to offers, fine tune your marketing procedures, and figure out how to better capture their attention. You can not only see how many people actually open the email but you can see who clicks through and what they liked in the mailer! This is incredibly valuable information so you know what types of offers and headlines convert.

Recommended Email Marketing Companies

Using analytics you can split test subject lines to see which ones get the best click through rate for you. Then you can split test product offerings or templates to see which one gives the best click through rate to your website. Get Response is a premium email marketing company that offers all of these features to you. You can even put embeded videos into your emails! You can get a totally free trial of this great software by clicking here. You can also learn about email marketing best practices.