I had an interesting experience a few years ago that made me really think about perception. Colors, and what they do for the human mind. Choosing a color scheme doesn’t seem like a huge decision. However, they have a much bigger impact than you might realize.
I used to visit two very similar sites; run by the same person. Basically one was his main niche, and the other was a similar one that he was cross marketing. Many members of the original niche site were very interested in this add on site so most of them joined up there as well. (Including me)
The sites were pretty much identical. They were made with the exact same UBB board scripting, and forum set up. Almost all the same people were there, and things were run exactly the same way. Something was still different though, and I couldn’t put my finger on it.
The only real difference between the sites was the color scheme. The main site that I liked had a very bright color scheme. The second site had a very dark scheme. I finally attributed this factor to my seemingly unwarranted dislike of this new site.
I began observing, and noticing that I felt the same way about many other sites. I would always spend more time at a site with a brighter scheme. There’s plenty of research on colors, and what they mean to us.
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